The fact is that MSRP's are not the same on all brands, nor are they always provided by the manufacturer. Many of the "new" brands from Indiana are using what we describe as "smoke and mirrors" by proposing a MSRP markup percentage that is substantially greater than is the tradition of the industry. Then the dealers are able to offer a greater discount from MSRP or a greater "trade in allowance".
Customers who "buy into" this concept are focusing on the wrong things, because they in fact may be paying more for that product than they otherwise would. It's a buyer beware issue, and some customers are slow to learn it's not how much discount percentage is offered or how much trade in allowance is offered; it's how much is being paid for the value that is being received. The reality is that the established "high end" brands of the industry do not markup their products as much, and therefore their dealers cannot offer as much discount percentage from MSRP. Unfortunately many customers assume that the markup is the same, when in fact it is not.
For 2011 NuWa continues to ignore the MSRP concept in favor of a Low Haggle Cash Price for outright purchases or wholesale trade allowances. Customers are embracing this "customer friendly" concept, which eliminates the frustrations of major negotiation and results in lower prices for most customers. This concept is described in detail elsewhere in the FAQ section.
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